Running a successful business requires building a solid customer base. Doing so comes down to three important factors: know, like, and trust. Digital marketing is one of the most efficient ways to get your target audience to know, like, and trust your business.
An excellent digital marketing strategy:
Uses storytelling to help consumers understand who and what your brand is (Know)
Helps consumers connect with your brand’s mission, values, and “why” (Like)
Gives your business credibility and makes customers feel safe and respected (Trust)
As a small business, you may feel like you can’t compete with larger brands with big marketing budgets. The good news is, digital marketing doesn’t have to be a costly endeavor. You can utilize free digital marketing channels and still get great results.
Use the tips below to develop a smart digital marketing strategy for your business.
1. Have a Goal in Mind
Optimizing your digital marketing strategy can be time-consuming. To ensure your time isn’t being wasted, start by establishing your goals. Knowing the intended outcomes will help you create a plan geared toward the results you want to achieve. For example, your goals may include:
Converting leads to buyers
Boosting website traffic
Generating more revenue
Increasing brand and customer engagement
Producing new leads
Understanding your audience is essential when setting digital marketing goals. It helps you determine where to focus your efforts and what kind of content to share. Creating audience personas can help identify your target audience’s key traits, such as their motivations, needs, and preferences.
2. Create a Google My Business Listing
With more than 7,000 queries happening per second, Google is by far the most popular search engine in the world. The platform also offers many free tools and products, making it a gold mine for those looking to build an online presence.
From Google Search Console to Google Analytics, Google makes it possible for business owners to create and understand digital marketing strategies. One of the most beneficial (and often underutilized) products is Google My Business.